News and Media

Built for small business

Wave is an award-winning financial management software company providing one-stop money management for freelancers, self-employed entrepreneurs, consultants, and contractors. Wave provides easy-to-use tools that empower small business owners to simplify their finances while giving them more confidence to run their businesses.

How to Thrive in the Creator Economy

A Creator’s Playbook for Financial Success

Download Playbook
A person sitting cross-legged with a laptop, holding up a finger as a light bulb appears above. Surrounding icons include coins and paper planes.

Executive Team

Zahir Khoja

Chief Executive Officer
Zahir's headshot

Zahir is our Chief Executive Officer. He comes to Wave with decades of executive experience, most recently as General Manager for Afterpay North America, and previously as Executive Vice President at Mastercard. He joined Mastercard in 2012 as Chief Executive Officer for Mobile Payment Solutions (MPS) where he was responsible for deploying mobile solutions in Brazil, Argentina, Egypt, Indonesia, Philippines, India and Turkey.

Zahir has always had a passion for small business and enabling financial access for all. This led him to a four-year stint as President and CEO of M-Paisa Afghanistan, bringing banking and financial education to underserved communities.

Speaking of passion, Zahir’s mad love for Canada’s own Vancouver Canucks follows him everywhere (including into his pocket⁠—check out his phone case if you get the chance!). These days he calls California home, and lives there with his wife and two daughters.

David Axler

Chief Strategy & Operations Officer
David's headshot

David Axler is the Chief Strategy Officer, focusing on formulating, communicating, and fulfilling Wave’s initiatives and future goals. With over five years at Wave, David brings an enthusiastic leadership style and unyielding service to our customers. Prior to Wave, David was a GM and Chief of Staff at a B2B technology company, Influitive, and was previously a management consultant with Deloitte. A graduate of the Rotman School of Management at the University of Toronto, he has a wealth of experience knowledge in business strategy and growth.

Outside of work, David can be found in various arenas across the city, including coaching his kids’ hockey teams and, when he’s lucky enough to find the time, paddling a canoe across an open lake or struggling his way around a golf course.

Enes Begovic

Chief Technology Officer
Enes's headshot

Enes is a dynamic and ambitious leader with 18+ years of experience across global technology leaders, including Amazon (AWS), HP, Rogers, and Bell. He has a proven track record in driving globally referenced digital innovation and transformation programs, with a focus on cloud computing, digital sales and marketing, and multichannel customer engagement. At AWS, he led the Canadian Customer Success team, partnering with top organizations across industries like software/technology, financial services, healthcare, retail, and sports to deliver innovative solutions.

Enes is passionate about developing inclusive and diverse high-performing teams and leaders. An MBA from the Schulich School of Business and a former CPA, Enes brings executive leadership experience spanning across technology, corporate strategy, business development, operations, and product management.

Outside of work, he enjoys traveling with his wife and two sons, playing and watching sports. Enes is an avid Toronto sports fan (#WeTheNorth), often found cheering from the sidelines.

Sandra Wrycraft

Chief People Officer
Sandra's headshot

Sandra Wrycraft is the Chief People Officer, focusing on fostering a high-performance culture driven by a commercial mindset and a customer-centric approach. Sandra comes to Wave following a decade of management consulting. Her expertise lies in partnering with high-growth companies and driving business transformation by aligning business and people strategies.

She has a passion for inspiring potential in others and in building trust-based high-performance teams. Sandra’s experience in executive search, coaching, and leadership development is all focused on optimizing business performance through empowering people and teams.

A certified executive coach and board director, Sandra is highly entrepreneurial and has also held senior people leadership roles in tech, retail, and healthcare. She is a proud mom and aspiring chef who enjoys all things cottage life, giving back to her community, and spending time with family and friends.

Media Resources

Download all the assets you need to write your story.

Our Logo
Download Icon
Product Screens
Download Icon
Executive Team photos
Download Icon
Office photos
Download Icon

Contact

For further company information or media inquiries please contact our communications team at media@waveapps.com.